Key Highlights
- Amazon Web Services (AWS) has been designated by Fox Corporation as its primary AI cloud provider, extending a collaboration initiated in 2022.
- The collaboration will drive the FOX One streaming platform utilizing AWS’s comprehensive media infrastructure and artificial intelligence/machine learning technologies.
- Fox will leverage MediaLive, MediaPackage, MediaTailor, and advanced generative AI solutions from AWS for its streaming services.
- With more than 300 million monthly active users, FOX has implemented AWS technologies since broadcasting the 2022 FIFA World Cup.
- Shares of both AMZN and FOX/FOXA showed minimal movement in early trading following the partnership announcement.
Fox Corporation (FOX) (FOXA) has designated Amazon Web Services as its primary AI cloud infrastructure provider, strengthening a collaboration that began in 2022. The partnership announcement came Thursday, marking a significant expansion of the existing technology alliance between the media giant and cloud leader.
This development positions AWS at the core of Fox’s digital media infrastructure, spanning live broadcast delivery to content recommendation systems. Following the announcement, shares of Amazon (AMZN) and Fox remained relatively stable during premarket trading sessions.
The enhanced agreement focuses on supporting FOX One, Fox’s proprietary direct-to-consumer streaming service. AWS will deploy its Elemental MediaLive, MediaPackage, and MediaTailor platforms, complemented by artificial intelligence and machine learning capabilities including AWS Elemental Inference.
These integrated solutions are engineered to facilitate scalable streaming for both live and on-demand content. Additional features include automated content highlight generation, customized user recommendations, and instantaneous adaptation of broadcast content for social media distribution.
According to Jeff Dow, Executive Vice President of Platform and Media Technology at Fox, this partnership enables the organization to “accelerate innovation across every part of our business.” Dow emphasized enhancements to content distribution on FOX One and optimization of the company’s media supply chain operations.
Samira Panah Bakhtiar, General Manager of Media & Entertainment at AWS, noted that integrating Fox’s extensive content collection with AWS’s generative AI capabilities creates “new ways to create, deliver and monetize content at scale.”
Evolution of a Strategic Alliance
The collaboration between these companies originated in 2022, experiencing continuous growth since inception. During Fox’s coverage of the 2022 FIFA World Cup held in Qatar, the broadcaster utilized Amazon Media Replay Engine to automatically generate and publish 731 highlight videos spanning all 61 tournament matches — a capability subsequently extended to additional live broadcasting events.
In 2023, Fox enhanced its streaming capabilities through AWS infrastructure to provide 4K resolution broadcasting with HDR color technology and sub-second latency performance. That year also saw Fox demonstrate its AI and data analytics platform at AWS Summit NY, incorporating technologies such as Amazon SageMaker, Amazon Personalize, Amazon Bedrock, and Amazon Titan.
Fox’s digital platforms currently engage over 300 million monthly active users worldwide.
AWS Maintains Cloud Market Leadership
Amazon Web Services commands approximately 30% of the global cloud infrastructure market as of late 2025, based on data from Synergy Research Group. This market position keeps AWS ahead of competitors including Microsoft (MSFT) and Alphabet’s Google (GOOG).
The Fox partnership brings another prominent media organization to AWS’s client portfolio during a period of intense competition among cloud providers seeking AI-focused workloads across multiple sectors.
Most recently, Fox implemented AWS Elemental Inference to automatically convert 16:9 aspect ratio live sports broadcasts into vertical formats optimized for social media platforms — executing these transformations in near real-time during live events.
