Home Entertainment Carrie Bradshaw Would Absolutely Drink Sarah Jessica Parker’s New Wine


Carrie Bradshaw Would Absolutely Drink Sarah Jessica Parker’s New Wine

Sarah Jessica Parker and her Sex and the City character, Carrie Bradshaw, may seem similar, but the actress has said for years they’re really nothing alike. Not even their drink of choice is the same. Carrie, as fans know, was fond of the cosmopolitan, but Parker prefers wine—so much so that she just launched her own Sauvignon Blanc with New Zealand winery Invivo, called Invivo X, SJP.

Adding another project to her résumé is all in a day’s work for Parker, who most recently starred in and executive-produced the HBO series Divorce, has a booming shoe business, and can now call herself a sommelier in the making. Below, we chat with the Emmy winner about her wine, her work, and whether Carrie might ever swap out her signature cocktail for a crisp glass of white.

Glamour: What initially made you want to get into the wine game?

Sarah Jessica Parker: I’d been contacted by Invivo well over a year ago, and I was sort of surprised by the inquiry because I had not ever pondered or fantasized about producing a Sauvignon Blanc, let alone any wine. And though it seemed far-fetched that I might be able to do it or contribute anything, I spent a lot of time talking to them and learning about their business. After many conversations, I decided I thought it would be a very interesting experience and a privileged opportunity to learn about a business that, beyond being a consumer, I was completely unfamiliar with.

What did you want your Sauvignon Blanc to taste like as you were making it?

I think I wanted to pay a nice amount of attention to the conventional idea of what a Sauvignon Blanc is. People are very serious about their wines, and particularly I think Sauvignon Blanc drinkers are very specific. So I wanted to apply some of those rules, but I also wanted to distinguish it in some way. And we got there. We got there in ways that I might never have imagined. It was just a wonderful process of blending and splitting that atom and getting it to where we really were excited about it, and that it felt uniquely different in the market but still could be called, with authority, a Sauvignon Blanc.

What was the inspiration behind the packaging?

Well, I sign all my letters and emails and everything “x, SJ.” And so [Invivo] cleverly thought of that as its name. I love the color teal. It’s my favorite color, and I thought, Well, maybe I’ll just get a can of paint and start working on my own hand making that X and that comma. And so I did, and it was much harder than I thought it would be because paint doesn’t spread in the ways you want it to. It doesn’t take direction super well, but we got it. That’s my hand, my finger, my print. It just feels more personal.

Angelo Jacobson
The expanse of the digital platform and online journalism is what intrigued Angelo to move towards the development of content over the internet platform. He is a technology buff and loves to read and write about the latest advancements in the technology field, especially about the latest gadgets. He jots down news articles on Technology for Scoop Square24.