Google set to make “deep technology investments” on Pixel phone that will help “push boundaries”

This year, Google is all set to release at least two phones. Looking at the company’s record and rumors, we know for sure that the Pixel 6 and Pixel 6XL/Pro will be coming in the last few months of the year.

The upcoming Pixel phone has managed to gather more steam compared to last year’s Pixel 5 lineup. Google already has plans to make the Pixel lineup much more interesting in the coming years.

According to reports, the first iteration of the Google Pixel Fold is already under development. But Google isn’t on this alone. Samsung is said to be helping the tech giant to make the upcoming Pixel Fold.

The company’s CEO, Sundar Pichai, told the investors during the June 2021 earning calls that Google is all set to make “deep technology investments “that will help them “push boundaries.”

Talking about Android 12 and Pixel, he said,

Turning to Android. We previewed Android 12 at Google I/O. The latest version will include new ways to personalize devices and significantly improved speed and power efficiency. We have built new privacy protections directly into the OS. So there’s a new privacy dashboard to help people keep information safe and private.

Android 12 will, of course, be central to Google phone devices. I’m very excited by our fall lineup which will showcase Android 12 and some of the deep technology investments that are helping us push boundaries. Pixel remains at the heart of that long-term strategy and I’m proud of how the team continues to deliver the best of Google through our family of helpful devices, including Nest and Fitbit. You can see all of these devices at our first retail store in New York City and I’m looking forward to seeing some new ones there soon.

Google set to make "deep technology investments" that will help "push boundaries"

In case you were wondering how serious Google is about the Pixel smartphone lineup, you might have gotten your answer in the form of a physical retail store.

Talking about deep technology investments, Google is already invested in making its own custom silicon chip codenamed Whitechapel. It will be the one featured in this year’s Pixel devices.

While it may not match the performance of the might Snapdragon 888 or the Apple A15 Bionic, we hope it to be powerful.

Moreover, the company says it will provide five years of software updates, clearly in competition with Apple’s product support.

Last but not least, the upcoming Pixel Fold will feature a display from Samsung, which has more than 3 years of experience in this field. It will be an OLED screen with Samsung’s very own Ultra-Thin Glass foldable panel.

Having said that, it remains to be seen how Google will customize Android on foldable phones.


Hi, I am Anurag Chawake, a passionate writer from New Delhi, India. I enjoy writing on topics such as general news, technology, and gaming. When I am not working, you can find me playing video games.

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