Key Highlights
- Whoop completed a $575 million Series G funding round, achieving a $10.1 billion company valuation
- Notable backers include LeBron James, Cristiano Ronaldo, Mayo Clinic, and Qatar Investment Authority
- The fitness technology firm achieved 103% bookings growth year over year and became cash flow positive in 2025
- Membership base expanded to 2.5 million users with annual bookings reaching a $1.1 billion run rate
- Plans to expand staff by as much as 75%, fueling speculation about a potential public offering
The Boston-headquartered fitness wearables startup Whoop has successfully closed a $575 million Series G financing round. This latest capital injection propels the company’s valuation to $10.1 billion, representing a significant jump from its $3.6 billion valuation following a 2021 fundraising effort.
Collaborative Fund spearheaded the investment round. Additional participants include Qatar Investment Authority, Mubadala Investment Company, Abbott Laboratories, Mayo Clinic, Macquarie Capital, and GP Bullhound.
The funding round also attracted a roster of internationally recognized athletes as individual backers. Cristiano Ronaldo, LeBron James, Rory McIlroy, Reggie Miller, Niall Horan, and Virgil van Dijk all contributed capital to the round.
Will Ahmed established Whoop in 2012. The company produces a display-free fitness tracker that continuously monitors recovery metrics, sleep patterns, and physical exertion levels.
Unlike traditional smartwatches, the device deliberately excludes notification capabilities and smartphone integration features. This design philosophy distinguishes it from competing products such as the Apple Watch, which merges fitness monitoring with comprehensive smartwatch functionality.
Whoop operates on a membership-based business model. The wearable device is bundled with the subscription, which is priced at $239 annually as of early 2026.
Impressive Financial Performance
The company documented 103% year-over-year expansion in bookings. As 2025 concluded, Whoop reached a bookings run rate of $1.1 billion while achieving positive operating cash flow.
Whoop’s user community has grown to 2.5 million members. Since inception, the company has accumulated more than $950 million in total funding.
Product Innovation and Healthcare Integration
Whoop unveiled its Whoop 5.0 device alongside a specialized variant named Whoop MG. The MG edition obtained FDA authorization for clinical-grade ECG monitoring and blood pressure measurement capabilities.
The ecosystem incorporates an artificial intelligence feature known as Whoop Coach, delivering customized training recommendations derived from individual user metrics.
In the wearable health technology market, Whoop’s primary competitor is Oura Health, the company behind the Oura Ring. Oura secured financing last autumn that elevated its corporate value to $11 billion.
Whoop’s current workforce consists of approximately 800 full-time employees. The organization intends to grow its team by up to 75%, creating over 600 positions spanning software development, hardware engineering, sales operations, and marketing functions.
This aggressive expansion strategy has sparked industry speculation regarding a potential initial public offering. Company representatives have not officially announced any timeline for going public.
With its present $10.1 billion valuation, Whoop ranks just beneath Shield AI at $10.4 billion and Kraken at $10.5 billion among the highest-valued privately held companies, based on Yahoo Finance tracking data.
