Leisure giants CBS and Viacom are to merge within the newest media mega-deal as broadcasters adapt to altering client calls for.
The brand new firm may have greater than $28bn in income and comprise manufacturers like MTV, Comedy Central and Showtime.
The deal would reunite the 2 corporations, which have been beforehand beneath the identical company umbrella till a 2006 cut up.
The transfer comes amid an more and more aggressive panorama dominated by Netflix and Disney and different rivals.
The merged agency, to be known as ViacomCBS, can be managed by Nationwide Amusements, the holding firm owned by billionaire Sumner Redstone and his daughter, Shari.
There have been a minimum of three makes an attempt to re-combine the businesses, however all failed resulting from clashes between executives and traders over who bought the highest jobs in addition to the valuations of the enterprise.
Viacom chief government Bob Bakish would be the president and chief government of the mixed firm. Joe Ianniello, interim chief government of CBS, shall be named chairman and chief of CBS.
The businesses mentioned they anticipated about $500m in annual synergies, or price financial savings because of the tie-up.