Key Highlights
- Walmart’s majority-owned fintech platform OnePay has rapidly expanded its cryptocurrency selection from two to over 15 tokens in just months
- Recent additions feature prominent assets like Solana, Cardano, Polygon, Arbitrum, SUI, Bitcoin Cash, and PAX Gold
- The service focuses on mainstream users entering the crypto space, emphasizing market demand, liquidity strength, and regulatory compliance
- OnePay aims to become America’s leading “superapp” by integrating banking services, payment solutions, lending products, and digital currencies
- Paul Atkins, SEC Chairman, has voiced approval for comprehensive financial services platforms operating within unified regulatory guidelines
The fintech application OnePay, controlled by retail giant Walmart, has dramatically broadened its cryptocurrency portfolio to include more than 15 digital tokens within a matter of months.
🚨BREAKING: Walmart OFFICIALLY ACCEPTS Bitcoin & Ethereum As PAYMENT METHOD 🤯🛒🔥@Walmart’s OnePay app now lets users buy, hold, and trade $BTC and $ETH — then convert it to USD for CHECKOUT PAYMENTS. 👀
That means CRYPTO is now BEING USED in the Walmart PAYMENT SYSTEM for… pic.twitter.com/M8vIsNCP9x
— Diana (@InvestWithD) March 15, 2026
When the platform introduced its digital asset services in January, it featured exclusively Bitcoin and Ethereum. The company has subsequently incorporated Solana, Cardano, Bitcoin Cash, PAX Gold, Polygon, Arbitrum, and SUI into its offerings, alongside several other tokens.
According to Ron Rojany, who serves as OnePay’s general manager overseeing the Core App and Crypto divisions, the selection process prioritized factors including customer demand, market liquidity, regulatory transparency, and sustainable long-term value.
“Our strategy focuses less on pursuing trendy assets and more on providing a carefully selected portfolio of cryptocurrencies that match how our customers genuinely manage and conceptualize their finances,” Rojany explained to Cointelegraph.
Rojany indicated that the platform is experiencing robust user engagement, particularly among individuals who are entering the cryptocurrency market for the first time and seeking a straightforward entry point. However, he declined to disclose specific user metrics.
Beyond digital assets, OnePay provides high-yield savings products, credit and debit card services, loan options, and wireless communication plans. The platform features a digital wallet compatible with Walmart retail locations and the company’s e-commerce website.
With Walmart’s US operations generating net sales of $462.4 billion during fiscal year 2025, OnePay benefits from access to an extensive established customer network.
Pursuing the American Superapp Vision
OnePay has positioned itself as the American equivalent of a “superapp,” drawing inspiration from China’s WeChat platform, where consumers manage nearly all their financial activities through a single interface.
The company faces competition in this space. Coinbase CEO Brian Armstrong announced plans in late September to develop a comprehensive crypto superapp featuring credit card services, payment processing, and Bitcoin rewards programs designed to challenge traditional banking institutions.
Meanwhile, Japan’s Startale Group revealed intentions to allocate its $50 million Series A investment toward creating a superapp that integrates payment systems, asset management tools, and blockchain-based services.
Favorable Regulatory Signals Emerge
SEC Chairman Paul Atkins indicated in September his support for platforms delivering multiple financial services within a consolidated regulatory structure.
In July, Atkins announced that he had instructed SEC staff to create guidance enabling the “super-app” concept to become operational reality. The revised regulatory approach would permit platforms to offer trading, lending, and staking capabilities under a single regulatory umbrella.
“We’re in the early stages, and our priority centers on developing our crypto platform properly: establishing a secure, trustworthy, and user-friendly experience for everyday consumers,” Rojany stated.
OnePay introduced its latest tokens — SUI, Polygon, and Arbitrum — merely days after listing the previous group of 10 assets, demonstrating an aggressive expansion timeline since the platform’s January debut.
