Qualcomm on Monday announced that it is separating the Qualcomm and Snapdragon brands. The mobile chip-making giant said that Snapdragon is now a standalone brand and 5G is a given. This means that there will no longer be “Qualcomm” or “5G” in the name. The company announced that it was “adopting a new simplified and consistent naming structure” that would make it easier for its customers to “discover and choose devices powered by Snapdragon.”
Qualcomm CMO Don McGuire, in a blog post, said “We’ve separated the Qualcomm and Snapdragon brands. Going forward, Snapdragon will be a standalone product brand with specific ties to the Qualcomm brand where appropriate.”
While the old naming convention used to make sense, the rapidly expanding Snapdragon portfolio made it hard to differentiate chips based on just their name. So, Qualcomm is now simplifying its naming structure and transitioning to a single-digit series and generation number. This change will begin starting with the company’s newest flagship Snapdragon 8-series platform.
Here’s What Will Change After Qualcomm–Snapdragon Separation
The chipmaker has announced a host of changes for its product and brand identities. These are all related to the future of its Snapdragon brand of chips for mobile devices. The company said:
As we look to the future and anticipate continued growth across platforms, features and experiences, it’s time to reflect on the bold steps taken to grow Snapdragon into a leading cross-category technology brand and prepare for what’s next.
Qualcomm’s decision to make Snapdragon a standalone brand brings several changes, apart from the naming convention. The chipmaker has introduced new representative colors for Snapdragon, including Midnight, Gunmetal, Nickel, Snapdragon Red, and Gold. Qualcomm will now use gold across its portfolio to represent only its premium-tier products.
Furthermore, the company’s iconic “fireball” will gain new prominence. It will “manifest itself in new visual assets and other creative executions”, the company said.
As aforementioned, the change will be seen with Qualcomm’s newest flagship Snapdragon 8-series platform.
