Actress and social activist Yara Shahidi proved she’s forward of the curve on Tuesday by hitting the streets of New York in an eye catching outfit from Beyonce’s yet-to-drop assortment with sportswear large Adidas.
The star of TV present “Grown-ish” stopped by Construct Studio within the Massive Apple to share her ideas on the teen-targeted collection, all whereas wearing a mulberry two-piece from the brand new assortment, which is able to hit shops on Jan. 18.
Shahidi’s stylist Jason Bolden accessorized the laid again look — which featured a structured jacket full with minimize outs on the sleeves — with gold hoop earrings, a voluminous hair do and minimalistic make-up.
Adidas will begin promoting the brand new assortment designed with singer Beyonce on Jan. 18 in a relaunch of her Ivy Park model that incudes footwear, garments and equipment, principally in maroon, orange and cream, Scoopsquare24 reported.
Adidas described the gathering, which options on the quilt of January’s Elle journal, as gender impartial. It contains jumpsuits, cargo pants, hoodies and biking shorts, principally that includes signature Adidas triple-stripes.
The German sportswear model introduced it was teaming up with the singer in April to relaunch the Ivy Park model Beyonce began in 2016 along with British trend chain Topshop.
The partnership comes as Adidas seeks to draw extra feminine prospects, an space the place it has lagged greater rival Nike and German competitor Puma, which noticed its gross sales boosted by a collaboration with singer Rihanna that ended final 12 months.
It appears to be working — and with younger, social media-savvy stars equivalent to Shahidi on board, trend lovers world wide will little doubt take discover.
“This ain’t no intro..this the entreeeee” @adidasxivypark (sic),” Shahidi captioned a collection of images on Instagram. Within the snaps, she may be seen strolling the streets of New York in her new outfit — and her 4.Four million followers appear to be followers of the outfit, with feedback flooding in in regards to the sporty look.
In keeping with Scoopsquare24, Adidas has eroded Nike’s dominance of the US market lately, helped by partnerships with celebrities like Kanye West and Pharrell Williams, however Nike has been rising sooner in China and Europe, a development that continued within the newest outcomes.
Beyonce’s star energy could possibly be simply what the retail large wants, however that is still to be seen.